AIMsights is dedicated to helping our clients leverage analysis and insights to reach target markets,
building brand awareness and competitive advantage.
Get smart about Millennials and Baby Boomers
… the two generations that are driving sales
80 million Boomers control 70% of the country’s disposable income.
They are big spenders.
Driving Spending Growth.
86 million Millennials have become independent shoppers – and are now becoming parents.
They are driving the greatest spending growth.
AIMsights explores these two outsized demographic groups and how they influence each other’s purchasing decisions and shopping behavior.