AIMsights is dedicated to helping our clients leverage analysis and insights to reach target markets,
building brand awareness and competitive advantage.
Get smart about Millennials and Baby Boomers
… the two generations that are driving sales
Big Spenders.
80 million Boomers control 70% of the country’s disposable income.
They are big spenders.
Driving Spending Growth.
86 million Millennials have become independent shoppers – and are now becoming parents.
They are driving the greatest spending growth.
AIMsights Explores.
AIMsights explores these two outsized demographic groups and how they influence each other’s purchasing decisions and shopping behavior.