Millennials Are Visual Learners
Most (76%) young people claim to be “visual” learners according to a recent survey by Albing International Marketing. But they tune out (or fast forward) through commercials both on television and the internet. Marketers should be exploring novel ways to communicate with Millennials on the internet. With their thirst for information and knowledge, an even larger number of Millennials (87%) claim to conduct “research” on the net before making both large and small purchase decisions. They are especially receptive to instructional videos and objective sources for information. Yet, Millennials are skeptical of manufacturer’s websites and Facebook pages because they believe the comments are “planted” by the company. Instead they prefer YouTube videos and reviews on amazon.