The Millennial generation are the 80 million individuals between 18 – 34 years old that currently hold $350 million in spending power and $1 trillion in spending influence. They are changing the face of the home forever and it’s important for marketers to understand the nuances that make Millennials unique. The MILLENNIALS At HOME combination package includes the two landmark reports from The AIMsights Group to give you a robust understanding of this generational cohort.
Included in the MILLENNIALS At HOME Combination Package:
MILLENNIALS At HOME is the groundbreaking industry report published by The AIMsights Group in 2010 that examines how the next generation of homeowners and renters live within their spaces. This in-depth study reveals the unique characteristics that make up this generation and provides a thorough understanding of how these traits affect their purchasing behavior and preferences. It shares pictures of what Millennials look for in their homes today, as well as what they envision in their future homes 5-10 years from now.
MILLENNIALS At HOME looks at the eight characteristics that define the generation and shape their outlook on their current and future homes. It also explores the 4 S’s of the Millennial home. Read more >>
MILLENNIALS At HOME…In The Kitchen is the follow-up to “landmark” MILLENNIALS At Home from The AIMsights Group. MILLENNIALS At HOME discovered that the feature Millennials desired most in their future dream homes wa a “fabulous” kitchen, trumping all size/prestige/luxury factors. So it was clear that the space required further, in-depth study. MILLENNIALS At HOME…IN THE KITCHEN builds upon the key trends in MILLENNIALS At HOME and examining how they impact their preferences for the “hub of the home”: the kitchen.
MILLENNIALS At HOME…In The Kitchen studies eleven key Millennial traits and how they relate to the kitchen. These characteristics led AIMsights in developing five archetype dream kitchens that fit with Millennial wants and needs. Examples and features of current models and future models are included. Read more >>
Price for Both: $800.00
*NOTE: To receive the special combination pricing, make sure to purchase the combination package through this page. Adding both items to your cart separately will not result in the additional discount.
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MILLENNIALS At HOME
AIMsights reports, including MILLENNIALS At HOME and MILLENNIALS At HOME…In the Kitchen (“The Reports”) are for internal use only, i.e. for you and your direct colleagues, who work together on a regular basis and are located in the same office.
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