MILLENNIALS At HOME is the groundbreaking industry report published by The AIMsights Group in 2010 that examines how the next generation of homeowners and renters live within their spaces. This in-depth study reveals the unique characteristics that make up this generation and provides a thorough understanding of how these traits affect their purchasing behavior and preferences. It shares pictures of what Millennials look for in their homes today, as well as what they envision in their future homes 5-10 years from now.
The Millennial generation is 80 million strong and represents $350 million in spending power and $1 trillion in spending influence. They are between the ages of 18 – 34 years old and are changing the face and identity of the home forever. It’s imperative that you get to know them, and get to know them well.
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MILLENNIALS At HOME looks at the eight characteristics that define the generation and shape their outlook on their current and future homes:
- The role technology plays in their homes and lives
- How being the most educated generation in history affects what they expect
- The effect that growing up in a team environment has on Millennials’ views of the home
- How Millennials’ community outlook shapes their perception of money, wealth, and well-being
- Millennials’ view of solo spaces and independent time and how the home must reflect that view
- The effect of Millennials’ high-stress lifestyle on the roles a home must play
- The unprecedented relationship between Millennials and their parents and how that affects their views on quality, value, and service
- How Millennial are reinterpreting traditional values and what this means for future family homes
MILLENNIALS At HOME also explores the 4 S’s of the Millennial home:
- Surroundings – the type(s) of environment in which Millennials prefer to live
- Substance – the features that are most important to a Millennial when searching for a home
- Style – how Millennials develop their sense of style and how their homes must support that
- Sharing – the role that Millennials’ relationships play in the type of home they dream of for the future
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