Millennials Learn About Kitchen Products Online

Sixty-one percent of Millennials learn about kitchen products on the Internet (versus 37% who learn at retail stores and 29% from either their parents OR from friends/siblings, the number two, three and four choices.) Only 9%, however, learn about kitchen products from Internet Social Media sites such as Facebook, Twitter or blogs. Millennials tell AIM that their favorite online sources for kitchen information are sites with customer ratings such as Amazon, Epinion and general information on search engines such as Google.

“MILLENNIALS At HOME in the Kitchen” – a comprehensive portrait of young people and their cooking/kitchen behavior – will be published by Albing International Marketing in April 2012. See Robin Albing and Whitney Ryan preview the study at the International Home and Housewares Show in Chicago on March 12th at 12:30 pm. For details, call (908) 788-5411 or email