Privacy Policy
AIMsights is committed to protecting any data that we collect concerning you. By using our services you agree to the use of the data that we collect in accordance with this Privacy Policy.
- We only collect information about you if we have a reason to do so–for example, to provide our services, to communicate with you, or to improve our website.
- We store personal information for only as long as we have a reason to keep it.
- We aim to make it as simple as possible for you to control what information we collect and to remove information you request to have removed.
- We aim for full transparency on how we gather, use, and share your personal information.
What This Policy Covers
This privacy policy applies to information that we collect about you when you:
- Use the www.aimsights.com website
- Sign up for the AIMsights mailing list
- Make purchases from the www.aimsights.com website using PayPal
Information We Collect
We may collect information via automated means such as cookies, or you may choose to provide information to us–for example, by contacting us via our forms or signing up for our mailing list. Personal Information you give us depends on the type of service or inquiry and may include the following:
- Name
- Email address
- Company
- Billing address
- Mailing address
- Phone number
- Demographic information such as purchases, preferences and interests
- Other information relevant to customer surveys and/or offers
Information You Provide To Us
You may choose to provide information to AIMsights by contacting us directly, by joining our mailing list, making comments on our website, or by making purchases through our website using PayPal.
- Transaction and billing information: If you buy something from us, you will provide personal and payment information through PayPal that is required to process the transaction. This information will often include your name, company name, email address, billing address, mailing address, and phone number.
- Newsletter sign up information: If you choose to sign up for our newsletter, you will provide us with your name and email address.
- Communications with us: You may choose to provide us with information when you communicate directly with us via our contact forms or comment forms.
Information We Collect Automatically
We also collect some information automatically:
- Log information: Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, such as the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our website–for example, when you make a purchase, or create an account.
- Usage information: We collect information about your usage of our services. For example, we collect information about what happens when you use our website (e.g., page views, searches, shopping preferences, etc.) along with information about your device (e.g., screen size, name of cellular network, and mobile device manufacturer). We use this information to, for example, provide our services to you, as well as get insights on how people use our website so we can improve our website functionality.
- Location information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our website from certain geographic regions.
- Information from cookies & other technologies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. AIMsights uses cookies and other technologies like pixel tags to help us identify and track visitors, usage, and access preferences for our website, as well as track and understand email campaign effectiveness. For more information about our use of cookies and other technologies for tracking, including how you can control the use of cookies, please see our cookie policy below.
How And Why We Use Information
Purposes For Using Information
We use information about you as mentioned above and for the purposes listed below:
- To provide our services–for example, to fulfill orders you have made through our site using PayPal;
- To further develop and improve our services–for example, by adding new features that will help visitors use our website more efficiently;
- To monitor and analyze trends and better understand how users interact with our website, which helps us improve our services and make them easier to use;
- To better understand user retention and attrition–for example, we may analyze how many individuals purchased an item after receiving a marketing message or the features used by those who continue to use our website after a certain length of time;
- To monitor and prevent any problems with our website, protect the security of our website, detect and prevent fraudulent transactions and other illegal activities, fight spam, and protect the rights and property of AIMsights and others, which may result in us declining a transaction or the use of our services;
- To communicate with you, for example through an email, about offers and promotions offered by AIMsights and others we think will be of interest to you, solicit your feedback, or keep you up to date on what is happening with AIMsights; and
- To personalize your experience using our services, provide content recommendations (for example, through our suggested posts and products), or through our social media pages.
Legal Basis For Collecting And Using Information
For those in the European Union, our legal grounds for processing information about you under EU data protection laws is based on the grounds that:
(1) The use is necessary in order to fulfill our commitments to you under our Terms of Service or other agreements with you, or is necessary to administer your account–for example, in order to enable access to our website on your device or accept payment for your purchases; or
(2) The use is necessary for compliance with a legal obligation; or
(3) The use is necessary in order to protect your vital interests or those of another person; or
(4) We have a legitimate interest in using your information–for example, to provide and update our services, to improve our services so that we can offer you an improved user experience, to safeguard our services, to communicate with you, to measure, gauge, and improve the effectiveness of our advertising, and to better understand user retention and attrition, to monitor and prevent any problems with our services, and to personalize your experience; or
(5) You have given us your consent–for example before we place certain cookies on your device to access and analyze them later on, as described in our Cookie Policy below.
Sharing Information
How We Share Information
We do not sell our users’ private personal information.
We share information about you in the limited circumstances described below and with appropriate safeguards on your privacy:
- Third party vendors: We may share information about you with third party vendors who need to know information about you in order to provide their services to us, or to provide their services to you. This group includes vendors that help us provide our services to you (like PayPal–a payment provider that processes your credit and debit card information when you make purchases on our website, postal and email delivery services that help us stay in touch with you, customer email support services that help us communicate with you, registrars, registries, and data escrow services that allow our website to function, our hosting provider to troubleshoot website problems, those that assist us with our marketing efforts (e.g. by providing tools for identifying a specific marketing target group or improving our marketing campaigns), those that help us understand and enhance our services (like analytics providers), and companies that make certain functionalities available on our website (such as the extensions for WordPress), who may need information to, for example, provide technical or other support services. We require vendors to agree to privacy commitments in order to share information with them.
- Legal requests: We may disclose information about you in response to a subpoena, court order, or other governmental request.
- To protect rights, property, and others: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of AIMsights, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.
- With your consent: We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties with which you authorize us to do so, such as the social media services that allow you to post comments in our blog by logging into your social media account.
- Other site owners: If you have a WordPress.com account and leave a comment on a site that uses our services (like a site created on WordPress.com or a site running Jetpack), your IP address and the email address associated with your WordPress.com account may be shared with the administrator(s) of our site.
Information Shared Publicly
Information that you choose to make public will be disclosed publicly.
For example, the photo that you upload to your public Gravatar profile (or a default image if you haven’t uploaded one), is your Globally Recognized Avatar, (or Gravatar). This Gravatar, along with other public profile information, will display with the comments and “Likes” that you make on other users’ websites while logged in to your WordPress.com account. Your Gravatar and the public profile information associated with it may also display with your comments, “Likes,” and other interactions on our website. The same is true if you choose to use your Facebook account or other social media accounts to comment on our blog posts, products or social media posts.
Public information may also be indexed by search engines or used by third parties.
Please keep all of this in mind when deciding what you would like to share.
Cookie Policy
What Are Cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other devices when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).
Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.
How We Use Cookies
AIMsights uses cookies for a number of purposes. Some cookies are necessary for technical reasons, while others enable a personalized experience for both visitors and registered users. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action (clicking the “like” or “follow” button on a post, for example).
Types Of Cookies
The table below explains the types of cookies we use on our websites and why we use them.
| Category Of Cookies | Why We Use These Cookies |
| Strictly necessary | These cookies are essential for our website to perform basic functions such those required for users to make comments on our blog. |
| Functionality | These cookies are used to store preferences set by users such as user names, language, and location. |
| Security | We use these cookies to help identify and prevent potential security risks. |
| Analytics and performance | Performance cookies collect information on how users interact with our website, including what pages are visited most, as well as other analytical data. We use these details to improve how our website functions and to understand how users interact with it. |
| Third party / embedded content | Sites with WordPress.com features make use of different third party applications and services to enhance the experience of website visitors. These include social media platforms such as Facebook and Twitter (through the use of sharing buttons), or embedded content from YouTube and Vimeo. As a result, cookies may be set by these third parties, and used by them to track your online activity. We have no direct control over the information that is collected by these cookies. |
Cookies We Use
| Cookie | Type | Duration | Description |
| __utma | persistent | 2 years | A Google Analytics cookie. This cookie is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. |
| __utmb | persistent | 30 Minutes | A Google Analytics cookie. This cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. |
| __utmc | session | Google Analytics cookie. This cookie operates in conjunction with the __utmb cookie to determine whether the user is in a new session/visit. | |
| __utmt | persistent | 10 minutes | A Google Analytics cookie. This cookie is used to throttle request rates. |
| __utmv | persistent | 2 years | A Google Analytics cookie. This cookie is used to store the visitor-level custom variable data. The cookie is updated every time data is sent to Google Analytics. |
| __utmz | persistent | 6 months | A Google Analytics cookie. This cookie stores the traffic source or campaign that explains how you reached our site. The cookie is created when the JavaScript library executes and is updated every time data is sent to Google Analytics. |
| _ga | persistent | 2 years | Google Analytics cookie. Used to distinguish users. |
| _gat | session | 1 minute | Google Analytics cookie. Used to distinguish users. |
| _gid | persistent | 24 Hours | Google Analytics cookie. Used to distinguish users. |
| 1P_JAR | third party | 1 month | Google advertising cookie used for user tracking and ad targeting purpose. |
| APISID | third party | 2 years | This cookie is set when you use your Google account to login and post comments on our blog. |
| c_user | third party | 3 months | This cookie is set when you use your Facebook profile to login and post comments on our blog. |
| CONSENT | third party | 10 years | This cookie is set when you use your Google account to login and post comments on our blog. |
| datr | third party | 2 years | This cookie is set when you use your Facebook profile to login and post comments on our blog. |
| dpr | third party | 1 week | This cookie is set when you use your Facebook profile to login and post comments on our blog. |
| fr | persistent | 3 months | Data collection for the Facebook ‘like’ link. |
| HSID | third party | 2 years | This cookie is set when you use your Google account to login and post comments on our blog. |
| IDE | third party | 2 years | Google advertising cookie used for user tracking and ad targeting purpose. |
| jetpack_comments_subscribe_ | persistent | 1 year | This cookie is set when you use your WordPress.com account to login and subscribe to our blog comments. |
| mailchimp_landing_site | persistent | 1 month | This cookie is set by our mailing list to monitor email campaign landing page activity. |
| NID | persistent | 6 months | Used by Google to store user preferences and information from Google maps. |
| OGP | third party | 2 months | This cookie is set when you use your Google account to login and post comments on our blog. |
| OGPC | third party | 2 months | This cookie is set when you use your Google account to login and post comments on our blog. |
| pl | third party | 3 months | This cookie is set when you use your Facebook profile to login and post comments on our blog. |
| presence | session | This cookie is set when you use your Facebook profile to login and post comments on our blog. | |
| PYPF | third party | 1 month | This cookie is set by PayPal to enable PayPal payment options during the checkout process in our shop. |
| SAPISID | third party | 2 years | This cookie is set when you use your Google account to login and post comments on our blog. |
| sb | third party | 1 year | This cookie is set when you use your Facebook profile to login and post comments on our blog. |
| SID | third party | 2 years | This cookie is set when you use your Google account to login and post comments on our blog. |
| SIDCC | third party | 3 months | This cookie is set when you use your Google account to login and post comments on our blog. |
| SSID | third party | 2 years | This cookie is set when you use your Google account to login and post comments on our blog. |
| tk_ai | session | This cookie gathers information for our own, first party analytics tool about how our services are used. A collection of internal metrics for user activity, used to improve user experience. | |
| tk_lr | session | This cookie gathers information for our own, first party analytics tool about how our services are used. A collection of internal metrics for user activity, used to improve user experience. | |
| tk_or | session | This cookie gathers information for our own, first party analytics tool about how our services are used. A collection of internal metrics for user activity, used to improve user experience. | |
| tk_qs | session | This cookie gathers information for our own, first party analytics tool about how our services are used. A collection of internal metrics for user activity, used to improve user experience. | |
| tk_r3d | session | This cookie gathers information for our own, first party analytics tool about how our services are used. A collection of internal metrics for user activity, used to improve user experience. | |
| UULE | third party | 1 day | This cookie is set by Google to determine your geographical location. |
| viewed_cookie_policy | persistent | 1 year | This cookie is set to remember your selection when you choose to either “Accept” or “Reject” our cookie policy. |
| wd | third party | 1 week | This cookie is set when you use your Facebook profile to login and post comments on our blog. |
| wfwaf-authcookie- | persistent | 2 days | This cookie is created by our website firewall to authenticate your login to our site. This cookie helps protect our website from fake users, spammers and hackers. |
| wordpress_logged_in_ | persistent | 1 month | This cookie is used to store the login session information so you can remain logged into your AIMsights account. You do not have to create an account to use our site. This is an optional feature that allows you to save your information so you can make purchases more easily in the future. |
| wordpress_sec_ | persistent | 1 month | This cookie is used to store the login session information so you can remain logged into your AIMsights account. You do not have to create an account to use our site. This is an optional feature that allows you to save your information so you can make purchases more easily in the future. |
| wordpress_test_cookie | session | Checks if cookies are enabled to provide appropriate user experience. | |
| xs | third party | 1 minute | This cookie is set when you use your Facebook profile to login and post comments on our blog. |
Controlling Cookies
Visitors may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third party plugins. If you disable cookies, please be aware that some of the features of our website may not function correctly.
To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising visit youronlinechoices.eu (EU based) or optout.aboutads.info (US based). On a mobile device, you may also be to adjust your settings to limit ad tracking.
You can opt out of Google Analytics by installing Google’s opt-out browser add-on.
How Long We Keep Information
We generally discard information about you when we no longer need the information for the purposes for which we collect and use it–which are described in the section above on How and Why We Use Information–and we are not legally required to continue to keep it.
For example, we keep the web server logs that record information about a visitor to our website, such as the visitor’s IP address, browser type, and operating system, for approximately 30 days. We retain the logs for this period of time in order to, among other things, analyze traffic to our website and investigate issues if something goes wrong on our website.
As another example, when you delete a comment from our site, it stays in our trash folder for thirty days in case you change your mind and would like restore the comment. After the thirty days have expired, the deleted content may remain on our backups and caches until purged. These backups are retained for up to 3 months.
Security
While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so, such as monitoring our services for potential vulnerabilities and attacks, implementing firewall protection, protecting forms with CAPTCHA, encrypting data with SSL and keeping our technologies updated and maintained.
Choices
You have several choices available when it comes to information about you:
- Limit the information that you provide: You can choose not to provide optional information to us. Please keep in mind that certain features of our services may not be functional without the collection of your information–for example, we cannot respond to your contact inquiries without collecting your email address.
- Opt-out of electronic communications: You may opt out of receiving promotional messages from us. We will include instructions in every email we send to you for how to unsubscribe from our mailing list. Just follow the instructions in these messages. If you opt-out of promotional messages, we may still send you other messages, like responses to your comments on our site and legal notices.
- Set your browser to reject cookies: At this time, AIMsights does not respond to “do not track” signals. However, you can usually choose to set your browser to remove or reject browser cookies before using our website, with the drawback that certain features of the website may not function properly without the aid of cookies.
Your Rights
If you are located in certain countries, including those that fall under the scope of the European General Data Protection Regulation (AKA the “GDPR”), data protection laws give you rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
- Request access to your personal data;
- Request correction or deletion of your personal data;
- Object to our use and processing of your personal data;
- Request that we limit our use and processing of your personal data; and
- Request portability of your personal data.
You can usually access, correct, or delete your personal data using your account settings and tools that we offer, but if you aren’t able to do that, or you would like to contact us about one of the other rights, please contact us directly.
EU individuals also have the right to make a complaint to a government supervisory authority.
Controllers And Responsible Companies
AIMsights’ services are available worldwide through our website and are controlled by Marsha Everton LLC.
The AIMsights Group
505 Bridgeview Drive
Lemoyne, PA 17043
How To Reach Us
If you have a question about this Privacy Policy, or you would like to contact us about any of the rights mentioned in the Your Rights section above, please contact us.
Additional Information
Transferring Information
Because AIMsights’ services are offered worldwide, the information about you that we process when you use these services in the EU may be used, stored, and/or accessed by individuals operating outside the European Economic Area (EEA), or third party data processors. This is required for the purposes listed in the How and Why We Use Information section above. When providing information about you to entities outside the EEA, we will take appropriate measures to ensure that the recipient protects your personal information adequately in accordance with this Privacy Policy as required by applicable law.
Ads And Analytics Services Provided By Others
Ads appearing on any of our services may be delivered by advertising networks. Other parties may also provide analytics services via our services. These ad networks and analytics providers may set tracking technologies (like cookies) to collect information about your use of our services and across other websites and online services. These technologies allow these third parties to recognize your device to compile information about you or others who use your device. This information allows us and other companies to, among other things, analyze and track usage, determine the popularity of certain content, and deliver advertisements that may be more targeted to your interests. Please note this Privacy Policy only covers the collection of information by AIMsights and does not cover the collection of information by any third party advertisers or analytics providers.
Privacy Policy Changes
Although most changes are likely to be minor, AIMsights may change its Privacy Policy from time to time. We encourage visitors to frequently check this page for any changes to its Privacy Policy. If we make changes, we will notify you by revising the change log below, and, in some cases, we may provide additional notice (such as adding a statement to our homepage or sending you a notification through email). Your further use of the services after a change to our Privacy Policy will be subject to the updated policy.
Change Log
- October 1, 2018: Created privacy policy.