The AIMsights Group Expands Resources with New Senior Associates

DOVER, PA – Today, Robin Albing and Marsha Everton, Principals, The AIMsights Group TM named Judy Bono and Henry Ching as Senior Associates.

“We are excited to add these seasoned experts to our team,” said Albing. “I have worked directly with Judy and Henry in the past,” Everton added.  “Judy is a true merchant, who turns trends into successful products.  Henry is an expert in building global networks, melding Western business skills with Eastern cultural and business acumen.”

Bono worked at The Pfaltzgraff Co. for over 20 years, managing branded, licensed and private label product categories and merchandised assortments across multiple channels – including stores, catalogs and e-commerce.  She built the highly-regarded Pfaltzgraff licensing business with over 50 licensees, establishing Pfaltzgraff as a brand authority for home decor.

Ching has more than 35 years of international corporate and in-the-field business expertise, with in-depth experience in creating global supply chains.  He has worked with start-ups, small to mid-size consumer goods companies, major suppliers and distribution ventures.  He is known for his ability to work across and in many cultures, engaging international teams to develop processes and technology and build world class purchasing, sourcing and manufacturing distribution and marketing trade organizations. Ching is also fluent in English, Mandarin, Shanghainese and Cantonese. 

About AIMsights:

AIMsights is an international marketing consulting company with in-depth expertise in the purchasing and shopping behaviors of Millennials and Baby Boomers. The company analyzes these generations and how they influence each other through an integrated approach customized for the housewares, home furnishings, retail, and other industries. Gleaned from longstanding experience working with leading consumer brands, the AIMsights approach encompasses research and analysis; marketing insights and action plans based on this research; and exclusive business tools, developed to profitably target specific markets and increase competitive edge.  AIMsight’s U.S. offices are located in New Jersey and Pennsylvania, with affiliate offices in Tokyo, Frankfurt, Delhi, and Shanghai.

About the AIMsights Leadership Team:

Robin Albing is the leading housewares industry expert on Millennials, their homes and how they live.  She has authored numerous groundbreaking reports on this topic, including MILLENNIALS AT HOME and MILLENNIALS AT HOME – IN THE KITCHEN. As the founder of Albing International Marketing, she spearheaded the company’s efforts in technology-based research, serving an international client base. 

Marsha Everton is widely recognized as a housewares industry leader, serving as President & CEO of The Pfaltzgraff Co., President of the National Tabletop and Giftware Association, and as a board member of the International Housewares Association, National Retail Federation and The Bon-Ton Stores, Inc.  She developed Pfaltzgraff as the leading casual dinnerware brand and company in the United States, increasing sales three-fold.  Her vision established Pfaltzgraff as an early leader in multi-channel retailing with one of the top 500 retail websites in the nation.

For additional information, visit the recently launched AIMsights website ( and follow their trend reporting on Twitter, Facebook, LinkedIn and Pinterest.


Marsha Everton                                                                                                            Rachel Litner                                                                            
717-308-2385                                                                                                              973-994-5167                                           Rachel Litner Associates