The Millennials Are Coming! The Millennials Are Coming!

It’s a snowy day here in New Jersey, in fact, so snowy that I am working in my kitchen at home.  It’s a perfect day to sift through the mountains of material that we have been collecting for MILLENNIALS At HOME, AIM’s in-depth look at consumers now in their Twenties.  This group already has more than $350 billion in spending power and that is going up every day as more and more young people enter the work force.  We’ll be doing more primary research over the next month, but even the materials gathered so far make for some fascinating reading.  I thought I knew a lot about this generation since I have three Millennial kids, but I am learning a lot.  For example, I knew that they love to shop online, but did you know that Millennials are also three times as likely to buy from an infomercial as someone my age (Boomers)?  Or that, even though they love to shop online resources (like amazon.com) for many items, they rarely consider it for kitchen items and are 25 times more likely to shop at a discount store like Walmart or Target.  (These stats came from some research AIM conducted late in 2009.)  Stay tuned as we delve deeper into these issues and continue to report on our findings…

Also, be sure to stop by the Design Center Theater at the International Home & Housewares Show on Monday March 15^th where I will be previewing MILLENNIALS At HOME at 11:30 AM.